- New youth brand 'Total Access' launching across three regions for Wireless Group
- Four local Christmas pop-ups and permanent 80s stations
- Four Scottish Sun stations go live
Wireless Group has announced it is launching nine new permanent regional music radio stations broadcasting in Staffordshire and South Cheshire, West Yorkshire, South-West Wales and Scotland.
In exciting new digital developments, Signal, Pulse and The Wave are launching dedicated youth stations, targeting under 25s, and specialist 80s stations to play the top tracks of the decade from January 1.
The Total Access youth show, currently broadcast each weekday night across Wireless Group’s nine FM stations, will be launched into an entire standalone DAB radio station dedicated to the best current music. The stations will continue to broadcast The Total Access evening show with dynamic DJ Elliot Holman each weekday from 7-10pm, but will now uncover the freshest new music and most exciting new artists around the clock.
Once again to mark the festive season, Wireless Group is bringing back Christmas pop-up stations by popular demand across Signal, Pulse and The Wave from November 10 and The Scottish Sun on November 17, playing non-stop Christmas classics.
Meanwhile Signal 80s, Wave 80s and Pulse 80s will play the most iconic anthems of the decade from January 1.
The Scottish Sun partnership builds on the success of The Scottish Summer Sun and The Scottish Sun Xmas Radio stations in the last year. The Scottish Sun Christmas Radio will be joined in the new year by Scottish Sun 80s and new Scottish Sun Hits and Scottish Sun Greatest Hits stations that will play the biggest and best hits of the last 40 years.
Wireless Group CEO Scott Taunton said: “This investment reinforces our commitment to local radio in our regions. We hear our listeners’ demands, and following research into their tastes and preferences we have committed to an array of exciting new stations. I’m confident they will prove to be in-tune with our listeners and advertisers alike.”
Wireless Group’s Programme Director for Local Radio Terry Underhill said: “Whether you are after Christmas classics, 80s chart toppers, greatest hits or the best new music, our new non-stop music stations have got past, present, future and Christmas all wrapped up.”
Signal 1 broadcasts to Staffordshire and South Cheshire, Pulse FM to West Yorkshire and The Wave in South-West Wales.
Please see the list of new stations and their launch dates below.
England & Wales Christmas stations
· Signal Christmas (November 10)
· Wave Christmas (November 10)
· Pulse Christmas (November 10)
Stations launching January 1, 2018
· Signal 80s
· Pulse 80s
· Wave 80s
· Total Access (Staffordshire & Cheshire)
· Total Access (South Wales)
· Total Access (West Yorkshire)
Stations launching in Scotland
· Scottish Sun Christmas Radio (November 17)
· Scottish Sun 80s (January 1)
· Scottish Sun Hits (January 1)
· Scottish Sun Greatest Hits (January 1)