As the 2017/18 EPL season returns after the international break, talkSPORT, the world’s biggest sports radio station, has entered into an agreement with BETIKA, a Kenyan owned Betting firm, to stream official 90 minute live audio commentary of English Premier League matches to fans in Kenya.
The agreement means that fans will be able to access live audio streams of every single Premier League match via BETIKA, on www.betika.com, across the next two seasons. The audio deal is highly innovative, enabling customers to listen to every game for free whilst placing a pre-match or in-play bet. The deal establishes BETIKA as the go-to betting destination for Premier League fans in Kenya.
As global audio partner of the Premier League, talkSPORT boasts an exclusive package of international audio rights to the world's most popular football league. This enables the station to enter into agreements with leading international brands, streaming platforms and broadcasters to distribute official live commentary of all 380 matches in any language to listeners outside of the UK and Republic of Ireland.
“Betika is pleased to partner with talkSPORT for the live coverage of the English Premier League. This partnership offers our customers an opportunity to access and enjoy Premier League matches, wherever they are.” said Patricia Wachira Brand Manager, BETIKA Kenya. “Kenya has a large passionate base with limited access to their matches. We hope this addresses this for the fans.”
“We’re pleased to welcome Betika as talkSPORT's latest international partner ahead of a 2017/18 Premier League season that promises to be one of the most exciting in recent memory,” said Rob Tomalin, talkSPORT's International Commercial Director. “talkSPORT's unique audio coverage is renowned for its quality and ability to transport fans to the heart of the action. This new partnership establishes Betika.com as the go to destination for passionate fans who want to follow their favourite teams through every twist and turn of the upcoming season.”