- Virgin Radio’s audience up 53% - the highest ever reach since the station’s relaunch
- talkSPORT reach has increased year on year and is up 12% quarter-on-quarter
- talkSPORT 2 records highest ever audience of 342,000, up 37% year-on-year
A strong set of RAJAR figures, particularly for Virgin Radio and talkSPORT, were welcomed by the Wireless Group today.
Virgin Radio has hit its highest audience since re-launching in March 2016, overseen by new Group Content Director - Music, Francis Currie. In recent months the station has overhauled its imaging and content and updated its music policy. The recently launched ‘It’s all about the music’ marketing campaign reflects the station’s credible music authority and how music is at the forefront of the station. Virgin has increased its reach to 556,000 (up 53% on the previous quarter) and up 61% on the previous year (345,000). The station’s listeners now tune in for 1.6 million hours – a quarterly increase of 40% and an annual increase of 25%.
In what was a ‘non-tournament Summer’ and comparing to the same quarter in 2016 (which included the UEFA Euros football tournament), talkSPORT has increased its reach 2.4% on the previous year (to 2.9 million). The station’s reach has seen an incredible 12% increase on the previous quarter and a 32% increase in listening hours, with listeners tuning in for 6.9 hours each per week. Sister station, talkSPORT 2, also increased its reach to 342,000 – a station record - up 2% on last quarter (336,000) and up 37% on the previous year (250,000).
Both stations commitment to live sport, exclusive rights, top pundits and commentary is credited for this ongoing growth. With 500 live football games, exclusive radio rights to the Sky Bet EFL Championship, League One and League Two along with the Play-Offs, alongside our knockout blow in winning the exclusive radio rights to four major boxing events both stations will continue to deliver heavyweight coverage for listeners.
Welcoming the latest figures, Scott Taunton, Wireless Group’s CEO, said: “A great amount of focus, effort and determination has gone into supercharging talkSPORT and talkSPORT 2’s offering to its listeners, with exclusive rights across a variety of sports and top names in the studio making it the true home for sport fans. I am particularly pleased with these figures in what was a quiet period for live sport and national tournaments.
‘Over at Virgin Radio they have knocked it out of the park and with recent changes to the structure, output and investment in our marketing I am confident of ongoing growth – the future is very bright for Virgin Radio.
‘Overall – a very encouraging set of figures and we will continue to invest in talent and content for our stations, ensuring that we remain a popular choice for both new and existing listeners.”