In an Irish industry first, Wireless Group today launched all of its seven Irish stations on Amazon’s Alexa. The announcement comes as Amazon Echo and Alexa were made available to Irish customers for the first time.
The team at Wireless Group has been working on creating custom Alexa ‘skills’ – the name for apps - for their leading Irish stations: Dublin’s Q102 and FM104, Cork’s 96FM and C103, Limerick’s Live95FM, Drogheda’s LMFM and Belfast’s U105.
Alexa users who wish to listen to the stations can enable the skill via their Alexa app or by saying “Alexa, enable FM104” or “Alexa, enable 96FM.” Once enabled, customers use just their voice to start their chosen station by saying “Alexa, play FM104.”
Scott Williams, Group Content Director, Wireless Group (Ireland) said: We have broken new ground here in the smart home arena in Ireland with today’s launch. It’s yet another touch point for radio fans and the opportunities to interact with listeners are plentiful”.
Jimmy Buckland, Director of Strategy, Wireless Group said: “It is always nice to be a pioneer and we’re certainly very proud to be the first broadcaster in Ireland to launch all of our stations on Alexa. The user experience is top quality with Alexa and we look forward to further innovation in this area with our seven Irish stations”.
In the most recent JNLR listenership report, Wireless Ireland welcomed a strong set of results with Dublin’s FM104 increasing its prime time market share to 12.1%, well ahead of all local competitors. In Cork, 96FM celebrated a 21.3% prime time share.